Marketing Manager · Singapore
Corine Lim
Full-stack marketer with 15+ years across technology, luxury, and media — turning brand strategy into measurable growth.
Previously at
About
US$1M+
Raised in a single product-launch campaign
100%+
QoQ revenue pipeline growth, multi-market
200%
Email subscriber growth in 4 days
A bit about me
I'm a full-stack marketer with 15+ years of experience across Technology, Mining, Luxury, and Media — which is a fancy way of saying I've sold everything from enterprise cloud infrastructure to diamond auction platforms to Happy Meals. Based in Singapore, fluent in English and Mandarin, and reasonably fluent in stakeholder management.
What gets me out of bed in the morning is seeing creative ideas actually come to life — the moment a campaign lands, a product launch clicks, or a brand story reaches the right person in the right way. I'm structured enough to build the strategy and instinctive enough to know when to throw it out and go with the better idea. I've led 200+ campaigns and 50+ events, and I'm still not tired of it.
Outside of work, I'm outnumbered at home by three children under five — twins Alex and Axel (5) and little Alexa (2), whose names are all anagrams of each other because apparently I plan everything, even baby names. When I'm not wrangling toddlers, you'll find me hunting for good food, planning the next trip, tinkering with a Raspberry Pi, or watching a 3D printer do its thing with an unreasonable amount of fascination.
Fun facts
Experience
Where I've been
Jan 2025 – Present
Full-Time AI Upskilling & Reskilling
Self-Directed · Singapore
Dedicated months to intensive full-time technical upskilling, integrating AI methodologies into modern marketing and growth marketing frameworks. Completed the Advanced Generative AI for Digital Marketing certificate (SMU), specialising in AI-augmented content strategy, campaign asset automation, and tools including Jasper AI, Neuronwriter, and NanoBanana. Completed Business and Data Analytics (RISE by BCG), gaining hands-on proficiency in SQL, Python, Machine Learning, and predictive analytics for data-driven marketing decisions. Bridging advanced technical capabilities with commercial strategy to deploy AI-powered, performance-driven marketing operations.
Aug 2024 – Dec 2024
Project Manager, Influencer Marketing
Freelance (via Agency) · Singapore
Managed end-to-end influencer marketing campaigns for McDonald's Singapore, including McDelivery x UOB One, Pineapple Soft Serve, Maltesers, and the Baby Shark Bouncy Castle Happy Meal. Served as primary liaison between KOLs and brand team, ensuring content compliance with SCAP guidelines. Tracked and reported campaign analytics — engagement metrics, reach, and performance insights — across Instagram, TikTok, and Lemon8.
Nov 2017 – Jul 2024
Global Marketing Manager
De Beers Auction Sales Singapore · De Beers Group
Led end-to-end B2B marketing strategy for De Beers Group Auctions across multiple global markets. Spearheaded full brand revitalisation under the 'Building Forever' ethos, driving digital transformation through the global launch of a new auction platform and an industry-first diamond viewing app that improved customer processes by 32%. Executed demand generation and customer acquisition campaigns via Salesforce Pardot and SMS marketing, achieving 40%+ open rates and 10%+ CTR — well above industry benchmarks. Managed cross-functional stakeholder alignment across business units and led marketing operations for the Group's award-winning sustainable booth at Jewellery & Gem World 2023.
Jan 2017 – Nov 2017
Sales Program Manager, Digital Prime Technology
Oracle Capac Services · Singapore
Inaugural B2B demand generation lead for Digital Prime Technology (IaaS and PaaS) across Hong Kong, Taiwan, and ASEAN. Delivered 100%+ quarter-on-quarter revenue pipeline growth through targeted go-to-market campaigns and sales enablement programmes. Developed multi-market pipeline generation strategy, upskilled Pre-Sales teams on digital-first selling, and orchestrated 10 regional field marketing events.
Feb 2016 – Jan 2017
Associate Manager, Digital Marketing
Creative Labs Pte Ltd · Singapore
Led product marketing and go-to-market strategy for flagship product launches. Co-led a crowdfunding-style customer acquisition campaign with the CEO that raised over US$1 million for the X-Fi Sonic Carrier. Drove digital marketing initiatives including Gmail Ads (exceeding CTR targets at Comex 2016) and revamped mobile-responsive product pages to improve conversion and user experience.
Feb 2012 – Jan 2016
Senior Internet Marketing Specialist
Creative Technology Ltd · Singapore
Owned product marketing and content strategy across 20 regional websites as Speakers Product Champion. Led the global go-to-market launch of Sound Blaster Roar, achieving #1 Best Seller in Speaker Systems on Amazon.com with 1,000+ five-star reviews — driving e-commerce growth through sustained digital marketing and community engagement. Grew email subscriber base by nearly 200% in 4 days through an innovative virtual PC Show campaign.
Oct 2008 – Jul 2011
Sales Planner
Turner Broadcasting Sales SEA (CNN) · Singapore
Managed B2B client relationships and integrated media planning across Singapore, Indonesia, Vietnam, and Cambodia. Developed and pitched cross-platform media and sponsorship proposals across CNN TV, digital, and mobile for key accounts including Citibank, Standard Chartered, Singapore Tourism Board, and Sony — consistently upselling and expanding campaign scope to drive revenue growth.
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Family
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